Artist Marketing Consulting
Defining Your Art Business, Your Vision and Your Goals.
The primary goal of Artist Marketing Consulting is to increase an Artist’s level of effectiveness in the marketplace. Through this process of professional development you will shape a marketing strategy that successfully promotes your Art, while honoring who you are as an Artist.
- Establish your long-term and short term Art Business Goals
- Create a Viable Marketing Plan
- Trade, Gallery and Retail Pricing
- Select Venues to Sell Your Work
- Write Press Releases for Print and Online distribution
- Develop Printed Collateral: Postcards, Brochures, Books
- Keep Your Work Fresh and on Track
- Take the Fear Out of Selling
- Design Your Website to Reflect the Real YOU
- Search Engine Optimization for small businesses
- Web 2.0: understand Online Business Models Trends
- Get Inspired and Focused!
What clients say…
“Nicole Carroll is the best thing my art career has found in a long time. She put me at ease right away with her enthusiasm to give me the best of herself. Nicole is not only is a wealth of information, but she has shown me in very concrete ways, that I can feel confident on the path to making a living as a painter. Setting goals and discussing my options with Nicole is a pleasure (she also happens to have a sparkling personality...!). She has given my career, and me personally, a huge boost in such a short time. THANK YOU Nicole!” ~ Emily Thing
Emily Thing is a very talented abstract painter who works in the mid-Hudson Valley. Her work can be purchased through a number of galleries, including www.EmilyThing.com and http://stores.shop.ebay.com/Emily-Thing-Paintings
“It’s nice working with a pro that is out in the marketplace. Nicole’s extensive experience and understanding of the business of art gave me confidence in her advice on trade pricing.” ~ Robin Goss
Robin Goss has been a full time weaver for 30 years. Her decorative throw pillows, sumptuous throws, and woven braid rugs can been seen at www.robingoss.com.
“Nicole Carroll is a wonderful consultant. She is knowledgeable about the art market, about pricing to make a living, and about attracting the interest of buyers. She has helped me change my pricing structure, redesign my web site, and edit text for the website and printed marketing materials. She balances being thoughtful, thorough, straightforward and informative, with being kind and warm. And she has a sense of humor. She gives me practical advice while completely supporting my individuality and creativity. She has been immensely helpful to me, and I enjoy working with her very much.” ~ Amy Meltzer of Antrim Street Studio
Amy Meltzer was a psychologist for twenty years while exploring many media in both handcrafts and fine arts. Now this full-time artist, with a gift for color, creates beautiful, hand-dyed silk Shibori scarves and shawls. Her work can be seen at www.AntrimStreetStudio.com.
“Nicole Carroll brings insight and expertise to the complex issue of marketing. In reviewing my literature she helped me clarify who I am talking to and what I want to say.” ~ Michael Puryear
Michael Puryear has been a designer/furniture maker for more than 25 years. He is a nationally recognized maker whose work has been exhibited in Museums and galleries throughout the country. He has been published widely, and his work is in many notable collections including those of the Geraldine R. Dodge Foundation, Rockefeller University and the Newark Museum. His work may be seen at www.MichaelPuryear.com.